Best SEO Tools in 2024

With search engine algorithms constantly changing, we need to keep up with them so that we don't get the wrong strategy. However, it becomes impossible to do without the existence of a qualified SEO tool. And this time we will discuss 17 of the best SEO tools/tools in each category. We will also discuss the general features of each tool such as keyword explorer tools or SEO analysis tools so that you can understand the advantages of each SEO tool.

What are SEO Tools?

SEO tools are tools used in the practice of search engine optimization or SEO, including on page and off page SEO. These tools help improve the visibility and ranking of your website on search engines like Google. And with these tools, you can do various important activities in SEO, such as keyword research, competitor analysis, and monitoring your website's performance.

There are also SEO tools that can help you, such as Google Keyword Planner for keyword research, Yoast SEO for content optimization, and tools to check broken links on your website. By using free keyword research tools, you can find keywords that are relevant to your website, increase organic traffic, and strengthen your SEO strategy.

In optimizing SEO, it is very important to consider the privacy policy and the use of information that you provide to the tools you choose. Make sure that the data you submit is secure and only used to improve the performance of your website.

SEO Tools from Google

1. Google Search Console

One of the most important tools is Google Search Console. This tool is like a radar that gives you a clear view of how your website is viewed by Google. You can see how your content is performing, who is visiting, and where they are coming from.

Google Search Console helps you understand and fix technical issues, such as indexation errors or security problems. With this, you can easily manage the relationship between one page and another.

Key Features:

• URL Inspection
• Performance Monitoring
• Index Coverage
• Page Experience
• Security Issues

2. Google Analytics

Google Analytics is a measurement tool that gives you deep insight into your website visitors. This tool allows you to track where visitors come from, which pages they visit, how long they stay on your website, and more.

Google Analytics helps you understand visitor behavior to campaign analysis, and automated outreach. You can strategize to improve your website's performance.

Key Features:

• Real-Time Data
• Audience Insights
• Traffic Sources
• Content Analysis
• Conversion Tracking

3. Google Trends

Google Trends is a trend search tool that lets you see what topics are trending in different locations and times. This tool helps you identify rising trends and adjust your content strategy to be more relevant to what users are searching for.

Key Features:

• Trending Searches
• Interest Over Time
• Related Topics and Queries

Best SEO Tools to Track Rankings

1. Ahrefs

Ahrefs, similar to a high-flying drone, provides in-depth details about your website's keyword positions in different countries. As the best SEO tool, Ahrefs allows you to monitor SEO tools from desktop to mobile, categorize keywords by tags and pages, and also compare your performance with competitors. With its advanced capabilities, Ahrefs offers deep insights into various SERP features.

You can see the authority rank of a website, the top rank for a keyword, and much more. This makes it the perfect tool to scale your on-page SEO. Interestingly, Ahrefs also integrates with Google Search Console, which allows you to view keyword data older than 16 months.

Key Features:

• Rank Monitor
• SERP Analysis
• Google Search Console Integration

2. Semrush

Semrush, as a versatile SEO tool, offers the ability to easily monitor keyword rankings. This tool not only displays keyword rankings, but also provides insight into search terms that appear in SERP features, such as prominent snippets, knowledge panels, or Google sitelinks.

With Semrush's SERP tracking tool, you can quickly understand how your website is performing in search. This tool also allows you to monitor and compare your competitors' keywords, helping you gauge the effort you need to put in to compete.

Key Features:

• Keyword Monitoring
• SERP Analysis
• Competitor Benchmarking

3. Moz

Moz, as a well-known SEO tool in the SEO community, offers Moz Pro with various features such as rank tracking, SEO analysis tool, and page optimization. With Moz's keyword tool, you can also get insight into keywords, build quality links, and understand the needs of your target audience. This tool is very useful as the best SEO tool to help you build a strong and targeted SEO strategy.

Key Features:

• Rank Tracking
• Backlink Analysis
• Page Optimization

Best SEO Tools for SEO Audit

1. Screaming Frog SEO Spider

Belonging to the category of SEO audit tools, Screaming Frog SEO tool is a highly recommended web SEO tool that combines site auditing and data analysis capabilities to improve your website's performance. With features such as Technical Audit, On-Page Optimization, and Link Analysis, this tool provides in-depth knowledge to optimize every web page. The free version offers crawl up to 500 URLs, while the paid version provides more features.

Key Features:

• Technical Audit
• On-Page Optimization
• Content and Duplicate Content
• Link Analysis
• Integration with Other Tools

Screaming Frog is available in both free and paid versions. The free version has a crawl limit of 500 URLs, while the paid version offers an unlimited crawl limit and additional features.

2. Seolyzer

Seolyzer, known as one of the best apps for SEO analysis, helps you identify issues such as slow website speed and broken links, while providing real-time traffic analysis. This tool is perfect for monitoring site performance and traffic in real time.

Key Features:

• Real-Time Traffic Tracking
• Error Detection
• Page Performance Analysis

3. SEOptimer

SEOptimer offers a quick and effective solution for SEO analysis. With features such as General SEO Audit and Improvement Recommendations, you will get an overview of relevant content, and suitable strategies to improve your website's position on search engines.

Key Features:

• General SEO Audit
• Recommendations for Improvement
• Social Media and Link Analysis

Best SEO Tools for Competitor Analysis

1. Ahrefs

For competitor research, Ahrefs offers deep insights into backlinks that help you identify untapped backlink opportunities and effective link building strategies. For research tools, Ahrefs is the right choice in analyzing backlinks and link building strategies. The Link Intersect and Best By Links features are a mainstay for understanding and implementing effective link strategies.

• Backlink Analysis
• Link Intersect
• Best by links page

2. SEMrush

SEMrush, with the ability to peer into competitors' keywords and ads, will bring you to the forefront of content strategy. This tool is not only used as a keyword planner, but also as a comprehensive competitor analysis tool. SEMrush provides in-depth knowledge of the keyword difficulty, search volume, and Google Ads traffic of your competitors' sites. This becomes very useful to understand the dynamics of keywords and content.

Key Features:

• Keyword Research
• Ad Analysis
• Backlink Monitoring

Best SEO Keyword Research Tool

1. KWFinder

KWFinder is one of the best SEO keyword tools. This tool will help you identify keywords with low competition and high potential. One of its excellent features is that it displays important SEO data for the keywords you are looking for, including trends, monthly search volume, CPC, and PPC competition levels. In addition, KWFinder also lets you analyze competitors' keywords, which gives an idea of the top keywords they are using. Additional features include the ability to filter keywords based on various parameters, as well as functions to save and export keyword data.

Key Features:

• Search High Volume Keywords
• Keyword Difficulty Analysis
• Keyword Suggestions
• Competitor Analysis
• Position Tracking

2. Keyword Hero

Unfortunately, more detailed information about Keyword Hero was not available in my search. However, generally, tools like this help you analyze and optimize keywords on your website to improve visibility and ranking on search engines. These tools usually offer in-depth analysis of the keywords that visitors use to find your website, so you can customize your content and SEO strategy more effectively.

Key Features:

• Organic Keyword Analysis
• Keyword Performance Monitoring
• Competitor Insights
• Keyword Recommendations

Best SEO Tools for Content Optimization

1. SEOquake

SEOquake, although I couldn't find the specific information in a recent search, is one of the legendary SEO plugins that you can use directly from your browser. This tool is very useful for instantly analyzing web pages, whether it's your own website or a competitor's.

Key Features:

• Instant SEO Checkup
• Page Audit
• Domain/URL Comparison
• Data Export

SEOquake is the perfect tool for those of you who want SEO analysis quickly, easily, and can be accessed at any time.

2. ContentKing

ContentKing stands out as a powerful real-time SEO monitoring and auditing tool, which provides immediate insight into the SEO health of a website. ContentKing is a great choice for those of you who need in-depth, continuous SEO monitoring and analysis to help keep your website optimized and up-to-date with the latest SEO trends.

Key features:

• Real-time SEO Audit
• SEO Monitoring
• SEO Change Tracking
• Log File Analysis
• Insights and Reports
• APIs and Integrations
• ContentKing Academy

Best AI Assistant for SEO

1. Growthbar

Ideal for businesses and agencies with content teams. Growthbar offers a blog idea generator, article outline builder, and content writing tools. Priced at IDR 400,000/month, it provides features such as an AI writing suite, AI meta description generator, and keyword rank tracker. However, user support is limited to live chat for the most expensive plans/schemes only, while email support is for cheaper plans/schemes.

Key Features:

• AI Writing Tool
• AI Blog Outline
• On-page SEO Audit Tool
• Blog Topic Generator

2. SE Ranking

Suitable for content marketers and SEO agencies. With prices starting from IDR 600,000/month, SE Ranking is an excellent AI Assistant for on-page and off-page optimization strategies. Its main features include Page Change Monitoring, website checker, and Index Checker. Although it offers a wide range of features, there are additional costs for the Agent Package, Content Marketing Module, and Pay-As-You-Go data collection.

Key Features:

• Generating Topic Ideas
• Formulating Text Structure
• Composing Optimized Text
• Writing with Tone of Voice in Mind
• Plagiarism Checker
• Version History

Conclusion

The tools above will help you improve your website's SEO ranking. But you also need to pay attention to other aspects. These include using accurate information, using clear image sources, social media integration, website speed, and so on. If you want to check the website speed, you can use Google Pagespeed. In addition, please also read marketing content about SEO, for example from Zapier. By staying updated, you can improve your website's ranking and visibility on Google.

Stay up to date with the latest content and research information to optimize your digital marketing. Remember, checking information, analyzing, and utilizing existing features are key to managing website SEO effectively. Make sure you collect and understand all relevant data, use the appropriate tools, and optimize your website to get the best rankings on search engines!