Let's understand the types of Facebook ad formats

Do you want to know how to create engaging ads on Facebook? Before that, knowing Facebook ad types is an important first step. From image ads, slideshows, to understanding the right size of Facebook ads. All of them need to be learned because they can affect the success of your campaign.

Let's explore these types of ad formats and find the best way to create effective and engaging ads on Facebook.

The Importance of Choosing the Right Ad Format

Choosing the right ad format for your Facebook ad campaign is a crucial step in achieving optimal results. Each ad format offers different benefits and is designed for different marketing objectives and audience types. Such as increasing brand awareness, lead generation, or sales conversion.

Each goal may require a different approach in ad design, CTA buttons, and other interactive elements. The size of ads on Facebook also varies, and you should pay attention to it. Because with the right size, the appearance of the ad will be maximized and professional. Overall, understanding the right ad format can increase the effectiveness of your Facebook Ads.

Main Forms of Facebook Ads

Below are some types of Facebook ads that you can use through Facebook Ads Manager:

Graphic Ads

Graphic ads are the simplest and most popular format in Facebook advertising. This format is suitable for conveying a clear and direct message using attractive visuals. To maximize the appearance of Graphic Ads, you need to use an ad image size that matches the standard.

Video Ads

Video ads are more effective in attracting user attention than static images or videos. For example, with Facebook short videos. You can tell an interesting story in a short time. However, make sure that the aspect ratio, video duration and FB video size are in accordance with the standards to perform optimally.

Slideshow Ads

Slideshow ads are a lighter alternative to video ads. These ads use a series of images or videos to create an engaging slideshow. This format is ideal for users with slower internet connections.

Story Ads

Story ads appear between user stories on Facebook and Instagram. These ads are temporary but very effective in reaching audiences in a more personalized and engaging way. Use CTA buttons to direct users to your destination page.

Instant Experience Ads

Instant experience ads are full-screen ad formats that give users an interactive experience. These ads combine images or videos, text, and links in one package that can be accessed quickly. These ads are perfect for increasing engagement and conversions.

Carousel Ads

Carousel ads on Facebook are a type of ad that allows you to display up to ten images or videos in a single ad. You can also set each image or video to have its own CTA button. Carousel ads are ideal for showcasing different products or features from one brand. Make sure the ad image size is consistent for a seamless user experience.

Collection Ads

Collection ads combine a main video ad with multiple product images or videos underneath. Users can explore the products directly from the ad without leaving Facebook. This format is very effective for e-commerce and product collection ads.

Ads with Surveys

Ads that include surveys or polls help you understand your audience's preferences better. These ads can increase engagement and provide useful insights for future campaigns.

Facebook Ad Campaign Objectives

Brand Awareness

Facebook ad campaigns with the goal of brand awareness usually won't result in sales right away. The main goal of a brand awareness campaign is to attract the attention of people who are potentially interested in your product or service. In addition, these campaigns also aim to collect enough data to create a custom audience.

Depending on the price and complexity of your product or service, you can choose different strategies. You can tell the whole story of your brand in one ad. Or, you can use ads to pique interest and direct viewers to blog posts, guides, or videos. At the ad set level, you can optimize ads for:

• Impressions
• Reach
• Ad Recall Lift.

Traffic

Traffic can also be the basis for a conversion campaign. Especially when combined with content marketing, this type of advertising can be very effective. These ad goals can help attract people who are interested in your product and convert them into customers. To achieve this goal, you can monitor the following ad optimizations:

• Landing Page Views
• Link Clicks
• Impressions
• Daily Unique Reach.

Engagement

The main goal of engagement ads is user engagement. With these ads, you can expect to get more shares, likes, comments and views. The engagement objective has a variety of different optimizations. It depends on the conversion point you set in your Facebook ad settings, some of which are:

• Your Ads
• Messenger
• Website
• App
• Facebook page.

Leads

This objective is strategically aimed at individuals who are already familiar with your brand. They have shown great interest in your product or service and are considering a purchase. If you want to encourage potential customers to make a purchase or signup targeting these leads ads is very effective.

Your ads can generate leads and be redirected to some of these platforms:

• Your Website
• Instant Form
• Messenger
• Phone Calls
• Your App.

App Promotion

The goal of app promotion campaigns on Facebook is to target an audience that is more likely to install your app. Optimizations used in app promotion include:

• App Installations
• App Events
• Rating.

Sales

If you're using Facebook ads to increase sales, this is the type to choose. For example, let's say you sell winter boots. If someone clicks on your boots but doesn't proceed with the purchase, you can use this Facebook ad to remind them about the boots.

Source options for targeted sales ads are:

• Your Website
• Your App
• Your Website and App
• Messenger or WhatsApp.

Ads Created from Your Facebook Page

Facebook offers various types of ads that can help you promote your Facebook page and reach a wider audience. Here are some types of ads that you can create directly from your Facebook page.

Promoted Posts

If you want to create ads on Facebook with a short process, you can use this method. The method is:

• Choose a post
• Specify the objective
• Edit the action button and URL
• Target the audience
• Set a budget.

Facebook will then show the ad to a targeted audience based on the selected criteria. These ads are effective for increasing engagement and understanding the type of content that works best.

Site Visitor Ads

Web Visitor Ads on Facebook help businesses target visitors who have already been to their site. With Facebook Pixel, you can see what visitors are doing on your site and show relevant ads according to their behavior.

For example, you can target people who add products to their shopping cart or view certain pages. This makes your ads more effective as they are aimed at people who are already interested in your products.

Page Like Ads

Page Like ads aim to increase the followers of your Facebook page. The purpose of this Facebook ad is to build trust and increase the credibility of your page. On display, this ad will include the page name, a short description, and a call-to-action button such as “Follow” or “Like”. These like page ads are also very effective in growing organic engagement over time.

Site Purchase Ads

Sales ads on Facebook are designed to increase conversions and sales of your product or service. The goal of these ads is to drive users to make a purchase on your website, in an app, or even in a physical store.

With a variety of ad formats such as collections, carousels, and videos, you can showcase your products in an attractive way. By utilizing data and tracking, these ads can target the right audience, making your sales campaigns more effective.

Advertising on the Messenger App

Ads within Facebook Messenger allow businesses to interact directly with users through customized messages. These ad formats include click-to-Messenger ads, which direct users from News Feed to Messenger conversations. You can also place ads that can appear directly within the Messenger app.

That feature makes it easier for businesses to provide customer service, promote products, and increase personalized user engagement. In-messenger ads can include images, videos, and CTAs. Just like other ads, you can also set the target audience within these messenger ads.

Auto Ads

Auto ads is a feature of Facebook that allows you to create ads easily and quickly. You can set targets and budgets, and Facebook will create and serve your ads automatically. Make sure the image size and video size you use match the guidelines for best results.

Create Ads Through Ads Manager

Facebook Ads Manager is a tool provided by Facebook to manage your ads. With this tool, you can design, edit, publish, and analyze your ad progress. In addition, you can also set the type of ad and its purpose. For more, read more about creating Facebook ads through Ads Manager.

Event Ads

Facebook Event Ads are designed to promote events by targeting audiences based on interests, demographics, and behavior. These ads can appear in a variety of formats, including homepage and stories. They typically include details such as date, time, event location, and call-to-action buttons such as “Interested” or “Attend”. By using Facebook's powerful targeting tools, event organizers can reach a wider audience, increasing event awareness and attendance.

Promotional Offers

Promotional offer ads are ads that aim to attract customers with special offers through mobile devices. On serving, the user will receive a promotional code or barcode from the ad. And customers can redeem this promo online or in physical stores.

You can also choose the campaign objective of the promotional offer such as Traffic, Conversions, or Store Traffic. The ad format is also flexible, it can be a single image, video, or carousel. Facebook will even remind users to take advantage of the offer before it expires, increasing the chances of conversion.

Dynamic Creative Ads

Dynamic Creative Ads on Facebook is a feature that allows advertisers to automate the testing of various combinations of ad assets such as images, text, and calls to action.

With this feature, advertisers can upload multiple versions of creative assets. Facebook's system will then automatically combine and test the different combinations to determine which one is most effective in achieving the campaign objective. By doing so, advertisers can also save time and resources in the production process.

Mobile App Ads

Mobile app ads on Facebook are designed to help app developers and marketers attract more users. Through Facebook's ad platform, advertisers can create ads that directly direct users to app downloads in the app store.

Features include specific target audiences based on demographics, interests, and user behavior. These ads can appear in various formats such as image, video, or carousel, and are displayed in various places, including News Feed, Instagram, and Audience Network. In addition, advertisers can leverage tracking and analytics to measure the effectiveness of their campaigns, enabling continuous optimization.

In creating ads through Facebook Ads Manager, it is important to pay attention to the ad size and the type of content you are using. By using the appropriate FB ads size and the right ad type, you can reach a wider audience and increase the effectiveness of your campaign.

How to Create Facebook Ads

Step 1: Create a Facebook Business Account

Create a Facebook Page: The first step is to create a Facebook page for your business. Select the appropriate category, such as “Business or Brand,” and fill in the required information such as business name, email, and password.

Once you have a business page, log in to Facebook Ads Manager. Here, you can manage all your ads. Select “Create” to start a new campaign and set ad objectives such as increasing brand awareness, increasing traffic to your website, or increasing engagement.

Step 2: Defining Ad Objectives

Select the Ad Objective: Set an ad objective that suits your business needs. Objectives can be to increase brand awareness, increase website traffic, interaction, leads, product/service promotion, or sales.

Step 3: Define Target Audience

Define your target audience based on location, age, gender, interests, and behavior. You can also use custom audiences that you've previously created in Facebook Audience Insights. Precise targeting is essential to ensure your ads reach the right people.

Step 4: Determine Budget and Impression Schedule

Set a daily or lifetime budget for your ad and select a campaign start and end date. You can use the Campaign Budget Optimization feature (now Advantage+ Budget Optimization) to let Facebook automatically allocate budget to the best performing ad sets.

Step 5: Set Ad Design

Choose the ad format you want to use such as Single Image/Video, Carousel, or Collection. Upload your ad assets such as images or videos. Ensure that the image ad size is appropriate for the ad placement, e.g. 1080 x 1080 pixels for feeds and 1080 x 1920 pixels for Stories.

Optimize Image Size: Ensure that the image size matches Facebook's specifications. For feeds, use 1080 x 1080 pixels, and for stories, use 1080 x 1920 pixels.

Step 6: Publish and Track Your Ad

When you're done setting up all the elements of your ad, click “Publish”. Use Facebook Ads Manager to track your ad performance such as impressions, reach, CTR, and conversions. Make adjustments according to the analysis results to improve the effectiveness of your ads.

Tips for Optimizing Facebook Ad Images

There are many factors that can affect the effectiveness of Facebook ads, one of which is ad size. With various Facebook ad sizes available, it is important to customize the content to fit the Facebook post size. For more details, read the tips below.

• Choose High Quality Images: Use High Resolution Images: Ensure that the ad image has a high resolution to avoid blurry or broken images. The recommended resolution is at least 1080 x 1080 pixels for ads in the feed.
• Pay Attention to File Size: File Size: Make sure the image file size is not too large so that the ad can load quickly. The ideal file size is under 30 MB for images and 4 GB for videos.
• Adjust to the Platform: Facebook ad image sizes have different size specifications. You can follow the guide below:
  • Facebook video reels size: 1.91:1 and 9:16 video ratio
  • Ad image size on Facebook: 600 x 600 pixels
  • Facebook post size: 1080 x 1350 pixels
  • Ukuran video Facebook landscape: 1080 x 1920 pixel.
• Use Relevant Text: Text on Images: Add text to the image that is short and eye-catching. Ensure that the text does not exceed 20% of the image area to avoid penalties from Facebook.
• Test Multiple Ad Versions: A/B Testing: Test different versions of images and ad formats to see what works best. Try different combinations of images, text, and formats to find the best ones.

By following the steps above and optimizing your ad images, you can increase the effectiveness of ads on Facebook and achieve better results.

Advertise With Everpro

Using Everpro to advertise on Facebook Ads is the right step to maximize your advertising campaign. Everpro offers a variety of services such as Everpro shipping, Everpro sourcing, and Everpro CRM that can support your business needs. With Everpro ads, you can create and manage effective ads, increase reach and conversion through everpro funnel.

The main advantage of using Everpro ads whitelisted account is higher security and effectiveness. This whitelisted account has been verified directly by Facebook, so the risk of the account being restricted or deactivated is much smaller. In addition, Everpro provides advertising regulation education and full support to maximize your ad performance.

With the combination of Everpro services and whitelisted ads account, you can run an optimal and secure advertising campaign, ensuring your advertising budget is used efficiently to achieve business targets.

Conclusion

Understanding the different types of Facebook ad formats is an important step to improving the effectiveness of your marketing campaign. Starting from determining the target, ad type to the size of the Facebook ad image itself. Facebook also has many types of ads that can be customized according to the purpose of the ad. Now, you can start advertising on Facebook by following the steps above!