Loan Service Website Promotion

Case Profile

Our client is an online loan service that has been operating successfully in the market since 2015. They approached KIT Global with a new website in the spring of 2015, and we began SEO efforts from scratch. But today, we won’t focus on the standard website promotional work. Instead, we’ll discuss a specific stage and some of the unique challenges we faced. We found interesting solutions to these challenges and met the goals set by our partner.

Goal

Increase the Number of Enquiries

Results and KPI

Work smarter, not harder - this could easily be the official motto for this case.

By adeptly navigating challenges, we achieved impressive outcomes that had a great impact conversion rate.

Google Rankings

Given that we’re promoting the website nationwide, the table shows the frequency data within Russia.

As of February 2018, we managed to elevate the site to a top 10 position for competitive search queries.

Increase in Search Traffics

For comparison, we re examining two similar periods within a single year. Over this year, we successfully boosted the website s search traffic by more than two fold.

Conversion trend

In this context, conversion refers to completing a loan application. The graph shows the rise in conversions, excluding those related to the brand.

The volume of conversions aligns with the growth in traffic, and therefore, conversions more than doubled.